The Business Value of Developer Relations

by Mary Thengvall

Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs.

Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don’t get left behind – join the community today.

Footnotes & Resources


Purchase a copy of The Business Value of Developer Relations online as well as many brick-and-mortar stores:

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Join the conversation on Twitter: #DevRelbook


DevRel Bible

“This is the most important book on DevRel written so far. It covers the why, the what, and the how to get started, how to go around and how to improve if you already doing it. Since I got it (a month ago) I recommended it to a dozen colleagues as the definite answer for a very broad range of questions.”

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Comprehensive volume about this emerging field

“Mary's book encapsulates answers & explanations to many of the questions I have been asked about marketing to developers over the years. Next time anyone asks me how to do something in relation to a developer community, I will hand them a copy of Mary's book rather than having to, once again, develop one-off business cases/presentations, or have long conversations with folks when she has already covered this ground much better than I ever could.”

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One of the Best Perspectives on the Industry

“I'd recommend this to anyone who's in the developer business especially as I've come up with the best ideas inspired by her content and layout here. I've always read along with a pen and highlighter handy to make the most out of this book, even though this isn't written as a workbook.

I truthfully haven't yet encountered any individual who has such comprehensive and updated subject matter expertise that's linked to smooth success than what she has directly influenced with her sound approach -- which isn't cookie cutter in the best way.”

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If you are even thinking about DevRel you NEED this book.

“This is THE book for developer relations and should be required reading for anyone thinking of setting up a DevRel program.”

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Terrific book! I wish I had this 5 years ago!

“The practical advice and the language used in this book would have saved us a lot of pain if we could have clearly communicated the business value of a group like ours to the broader business. Personally, reading the book allowed me some self-reflection and a framework to analyze just what went wrong, and how I can structure my initiatives in the future. I am already implementing some of the guidance and can already see the difference in understanding in the new group I am a part of now.”

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This book answers "why" and "how" to build developer communities - thank goodness!

“While this book is tactical enough for developer relations professionals, product managers, LOB leaders, and even founders and investors should pick up a copy and share it with their teams. You may end up choosing to invest in a community before some other, less useful tactics because of it.”

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One of the best Developer Relations books I've ever read

“I have read several books on the subject and this one is for sure in the Top # 3. With a very easy to read English, easy to understand, without many acronyms and, when it has, are well explained. It illustrates with real cases all topics, raises very important discussions, such as Burnout and Impostor Syndrome, as well as how to fight and avoid them.
The book's appendix is also a very useful and self-explanatory repository of separate content.
If you work or plan to work in the field, this book is a must in your library!”

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A must-read for all people interested in DevRel

“A great source of actionable insights for anyone working with tech communities on an everyday basis. A must-read for all people interested in DevRel, but also packed with ideas for marketing and product professionals. Compelling and useful, which is a rare combination.”

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Deep and accessible survey of many aspects of DevRel

“There's definitely something in this book for every current or future developer relations pro. I'm quoted in the book (caveat) along with 25+ other folks to give you an idea of the depth (and breadth) of the research that Mary's done here. My favorite chapter is #5 about building a dream-team style DevRel organization but I think #2 will be the most important for many readers - how to sell community to your company. The whole book gets you 10 chapters of wisdom from Mary and many folks in the space - highly recommend!”

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A question that is asked a lot about DevRel (and by myself) is "what do you do?"

“This book takes a great look at what Developer Relations is all about, with numerous case studies and examples, and provides a holistic view of how to build a rich, cohesive team.”

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Book Club Recommendation: 👍

“The interviews, author perspective and breath of subject matter make The Business Value of Developer Relations a must-read.

Pick it up today and find yourself better prepared for your next conference, speaking engagement or 1:1.”

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A Great Resource for Everyone in DevRel

“This is book is a great resource for everyone either in Developer Relations or who work with DevRel.

I especially liked the short blurbs throughout by various DevRel professionals from a wide range of companies. They each provided real world examples of what the author was describing.”

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Great insights if you plan to build an enterprise developer community

“Had a chance to sit in a influencer marketing council seminar with Mary as the guest speaker and it was extremely thoughtful and insightful. I just bought the book and looking forward to reading more about this topic.

She has great insights into the reasons why organizations build a developer community and what is in it for the developer advocates.”

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